News & Publications

IP in context – working and living in an IP world

  • In the past, businesses haven’t leveraged intellectual property in the same ways as they would for tangibles, financials or people. This needs to change, argues one firm. In conversation with Lawyers Weekly, ipervescence co-managing principal Karen Hallenstein (pictured, left) said we are living ...

  • In the recipe for startup success, intellectual property is a key ingredient. Startups are often overwhelmed by a smorgasbord of competing priorities and challenges, whilst facing budgetary and time pressures. In the flurry of rapid innovation, raising capital and building a customer base, dealing w...

  • While road tripping without a destination is an adventure, operating a business without a strategy is perilous. Business success depends on clarity of direction – understanding why you’re in business, what your long-term goals are and how you’re going to achieve them. If IP can deliver value to your...

  • There are compelling reasons for Boards to have a clear line of sight to the opportunities and risks impacting their business. Aside from Royal Commissions, we’re operating in an increasingly competitive, complex and connected market. Line of sight to intellectual property can be particularly opaque...

  • Sometimes as a lawyer it can be hard to find your moments of ‘joy’. With research pointing to negative feedback on lawyers’ job satisfaction, working hours and wellbeing, it might be time for a new approach. ipervescence offers IP specialists an alternative career pathway promoting autonomy, flexibi...

  • Innovation is dramatically impacting the delivery of legal services. Flexible legal resourcing gives clients access to a vetted talent pool and tailored service delivery. Simultaneously, lawyers and specialists are offered alternative career pathways. New start-up, ipervescence, is connecting intell...

  • We are currently experiencing a ‘Big Data revolution’. Technology and smart devices are enabling us to create, store, share, and use data in ways previously never imagined. At the same time new tools and methodologies allow sophisticated analysis of the data being collected, to produce socially, eco...

  • Participating in virtual worlds (‘VWs’) is big entertainment and big business. Given the enormous and diverse participation in these computer generated environments, VWs offer an exciting new channel for intellectual property (‘IP’) owners to promote and test their brands and associated products and...